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Capabilities

What I build, by name.

Each one has a name, what it does for you, who it is for, where you can see it run, and how it is sold.

Get a written planText me, (206) 468-2416

In every build.

  • Edge-rendered web platform

    Your pages are served from the Cloudflare data center nearest the homeowner, so the site opens fast on a phone in a driveway.

    For every contractor. Every new build includes it.

  • Programmatic town and service pages

    A page for every service in every town you work, built from one set of facts about your business, so you have a page that can come up across your whole service area.

    For any contractor who works more than one town. See it on the town pages demo. 20 towns come with Site and 40 with Site with Tools. A pack of 10 more is $600.

  • Structured data graph

    Every page tells search engines and AI assistants, in their own format, who you are, what you do, where you work, and which jobs you finished, so they describe you correctly.

    For every contractor. You can see it in the source of this site. Every new build includes it.

  • Multi-step qualification funnel

    The quote wizard. The homeowner picks the project, the scope, the budget, and the timeline, adds photos, and picks a time for a site walk, so every lead arrives ready to price.

    For every contractor. See it on the quote form demo. Every new build includes it.

  • Lead attribution pipeline

    The ad click and the campaign behind each lead are captured on the server and stored with it, so every lead traces to the search, the keyword, and the town that produced it.

    For every contractor, and required for Google Ads. See it on the dashboard demo. Every new build includes it.

  • First-party analytics dashboard

    Visits, leads by source, phone taps, and review clicks, live, with no outside trackers and no cookie banner.

    For every contractor. See it on the dashboard demo. Every new build includes it.

  • Email deliverability engineering

    SPF, DKIM, and DMARC are set on your domain, so your replies to homeowners reach the inbox.

    For every contractor. Every new build includes it. $300 on its own for a domain I did not build on.

  • Security hardening

    A firewall, a bot check on every form, and kept-up software, so form spam and the common attacks on small business sites are stopped at the edge.

    For every contractor. Check any site on the site check tool. Every new build includes it.

  • Accessibility

    Every page is built and checked against WCAG AA, so a homeowner using a screen reader or a keyboard can reach you.

    For every contractor. Every new build includes it.

  • Reliability and ownership

    The domain is registered in your name, and the code is in a repository that is handed over when you ask.

    For every contractor. Every new build includes it. How ownership works.

In Site with Tools.

  • Geospatial roof measurement engine

    The homeowner types an address. The roof is measured from aerial and solar data, by segment, pitch, and area, converted to squares with waste for complexity, and priced on your own per-square rates, before anyone calls.

    For roofers. Live on volksroofing.com, and it runs on the Tools page. Comes with Site with Tools. $2,500 added to a Site.

  • Parametric estimating engines

    A calculator for your trade, priced from your own unit costs. Block counts for ICF walls. Square feet for concrete, fencing, decks, siding, and flooring.

    For any trade that prices by a measure. Live on theicfguys.com. Comes with Site with Tools. $1,500 added to a Site.

  • Local search entity engineering

    Your Google Business Profile, your Apple Maps listing, and your Bing listing are built or rebuilt and verified, with categories, services, service area, and photos, so your business is complete wherever a homeowner searches on a map.

    For any contractor who is hard to find on a map. Comes with Site with Tools. $600 on its own.

  • Answer-engine optimization

    Cost pages, project pages, and clear facts about your services and towns, written and structured so ChatGPT, Perplexity, and Google's AI answers can cite you when a homeowner asks who to hire.

    For contractors whose buyers research before they call. Comes with Site with Tools.

  • Intake chat

    A scripted chat on every page that takes the job, the town, and the timeline after hours and emails them to you.

    For contractors whose homeowners write at night. See it on the chat demo. Comes with Site with Tools.

In the Lead System.

  • Search demand modeling

    Search volume by service and by town for your trade, so we build the pages and campaigns that have demand behind them.

    For any contractor about to spend on ads. Comes with the Lead System as the Plan. $750 on its own, credited to a build.

  • Competitive intelligence

    Who bids on your searches, who outranks you in each town, and how often your ads show, from auction data and search results, so you know who you are up against.

    For Ads clients. Comes with the Lead System, in the Plan and in the weekly report.

  • Google Ads operations

    An account built by hand and read twice a week, with a report every week that I write myself.

    For contractors whose average job is over $10,000. See the Google Ads page. $1,500 to build and $1,000 a month, or part of the Lead System.

  • Offline conversion import

    Your signed contracts and their values go back into Google Ads, so the bidding learns which searches produce signed work.

    For Ads clients. Comes with Ads management.

Systems you can add, built to order.

Each of these is quoted at a fixed price with a date. None runs for a client yet, and the first contractor to buy one is told so.

  • Entity consistency management

    Your name, address, phone, and categories are made identical across the directories, so search engines trust the listing.

    For a business that has moved, renamed, or changed numbers. $400, and directory fees at cost.

  • Systems integration

    Leads go straight into the software you already run, Buildertrend, JobTread, JobNimbus, ServiceTitan, or a spreadsheet, so nobody retypes one.

    For shops with job software. $750 one way. $1,500 when job status and signed value flow back.

  • Lead scoring and routing

    Each lead is scored on budget, timeline, and ownership, and the strongest reach your phone first by text.

    For owners with more requests than they can call back the same day. $900, and messaging at cost.

  • Call intelligence

    A tracked number for each source. Each call is recorded with notice, transcribed, and marked as a real inquiry or noise, and tied to the search behind it.

    For Ads clients whose leads mostly call. $900, and $150 a month.

  • Financing calculator

    A monthly payment on your large-ticket pages, tied to the lender you already use, so a large remodel reads as a number a homeowner can say yes to.

    For remodelers, roofers, and HVAC. $750.

  • Rebate and incentive engine

    The homeowner's project is matched to utility and state programs inside the quote flow, with the source and the date on every figure.

    For HVAC, insulation, windows, solar, and electrical. $1,500, and $100 a month to keep the programs current.

  • Recruiting funnel

    Careers pages and an application flow for crews and subs, because hiring is the ceiling for most established contractors.

    For any owner turning down work for lack of people. $1,200.

  • Added location or division

    A second office or brand on the same code and the same data.

    For contractors with more than one office. $1,500 each.

Not yet.

  • AI intake assistant

    A chat that answers from your own services, towns, price ranges, and FAQs, and hands a ready conversation to your phone.

    It is not for sale yet. It joins the offer after it has run on this site for 30 days with every conversation read.

  • Client operations app

    An iPhone app that shows every lead the moment it lands, how long each has waited, your site walks, and what your marketing produced in signed dollars.

    It is in development. It will come with Ads management and Care at no added charge.

Next step

Send your trade and your towns.

A written plan comes back with the price on it.

Get a written planText me

Call (206) 468-2416