A Site is $1,500. A Site with Tools is $4,000. The Lead System is $5,000 to build and $1,000 a month to run. There is no monthly fee on the site.

How long does it take?

The first draft of a Site arrives in 7 business days. A Site with Tools takes 14. The site goes live 7 business days after you approve the draft.

Why is there no monthly plan for the site?

A site is built once, so you pay once. I bill monthly only for work that happens every month, which is Google Ads at $1,000 and Care at $150.

What if I stop paying?

The site has no monthly fee, so there is nothing to stop. If you end Google Ads or Care, the site stays up and the accounts stay yours.

I already have a site. Is this for me?

Send me the address. I will tell you in writing what it is missing, and if the answer is nothing, I will say so.

Yes, and it is built in. Every site has a page for each service and town, structured data, and speed, and Care adds project pages each month.

Can you promise leads or a ranking?

No. I promise the work on your plan, the dates on your plan, and the reports.

Pricing

Three ways to buy. Every price is on this page.

Each one includes everything in the one before it.

Get a written plan Text me, (206) 468-2416

The three options

Site

$1,500once

For a trade that needs a real site.

A fast site with a page for every service and every town you work, and every lead traced to its source.

What you get.

Edge-rendered web platformYour pages are served from the data center nearest the homeowner, so the site opens fast on a phone in a driveway.
Custom design and copywritingEvery page is designed and written for your business, so it reads like your company.
A page for each serviceA homeowner searching for one job lands on the page about that job.
20 town pagesYou have a page that can come up when someone searches your trade and their town.
Quote wizardThe homeowner picks the project, the scope, the timeline, and the budget, adds photos from a phone, and picks a time for a site walk, so the lead arrives ready to price.
Instant lead emailsEach request reaches your inbox the moment it is sent, with the name, phone, project, photos, and source. The homeowner gets a confirmation with your number on it.
Lead attribution pipelineEvery lead is traced to the search and the town that produced it.
First-party analytics dashboardVisits, leads by source, and phone taps, live on your phone, with no cookie banner.
Structured data graphSearch engines and AI assistants are told, in their own format, what you do and where you work.
Reviews, license, and insuranceYour reviews are on the site, your license number is at the top, and you get a one-tap link to text a customer for a review.
Email deliverabilitySPF, DKIM, and DMARC are set on your domain, so your replies to homeowners reach the inbox.
Security and accessibilityBot checks on every form, a firewall, and pages built to WCAG AA.
Launch checklistEvery form, link, and phone number is tested on real phones before the site goes live.
HostingNo cost. Your domain is registered in your name and costs you about $15 a year.
Punch listFor 14 days after launch, anything on the plan that is off gets fixed.

$750 to start. $750 at launch.First draft in 7 business days.

Get a plan for Site

Site with Tools

$4,000once

For a contractor whose jobs run over $10,000.

The site, plus a quote tool for your trade, your map listings, and pages for your finished jobs.

Everything in Site, and these.

A quote tool for your tradeRoofers get the geospatial roof measurement engine. The homeowner types an address, the roof is measured from satellite data, and a range built on your own per-square rates shows before anyone calls. Other trades get a parametric estimating engine, a calculator built on your own unit costs.
Map listingsYour Google Business Profile, your Apple Maps listing, and your Bing listing are built or rebuilt and verified, so your business is complete wherever a homeowner searches on a map.
40 town pagesTwice the towns of Site.
Project pages with before-and-after slidersEach finished job gets its own page, with photos captioned by town and the scope of work.
Cost pagesHonest price ranges for the jobs homeowners research, so you are found by the search that comes before the hire.
Intake chatA scripted chat that takes the job details at 9 at night and has them in your inbox by morning.
60 days of updatesNew photos, pages, and wording at no charge for 60 days after launch.
A written readout at day 30Which pages and towns produced requests, and what I would do next.

$2,000 to start. $2,000 at launch.First draft in 14 business days.

Get a plan for Site with Tools

Lead System

$5,000to build, then $1,000 a month

For the same contractor, ready to run Google Ads.

Site with Tools and Google Ads, built together and run by me.

Everything in Site with Tools, and these.

The PlanBefore I build, you get search demand by service and by town for your trade, and who you are up against, in writing.
A Google Ads account built by handSearch campaigns only, in your own account, with your card paying Google directly.
A landing page for every ad groupA repair search lands on the repair page.
Offline conversion importYour signed jobs and their values go back into Google Ads, so the bidding learns which searches produce signed work.
Every search term read twice a weekWasted searches are blocked. Searches that produced leads become keywords.
A report every week, written by handSpend, clicks, every lead by name and town, and what I changed and why.
CareIncluded for as long as the ads run.
One client per trade per marketI do not run ads for another contractor in your trade in your towns.

$2,500 to start. $2,500 at launch. Then $1,000 a month from the day the ads go live.First draft in 14 business days.

Get a plan for Lead System

Ad spend goes from your card to Google and is usually $50 to $110 a day.
Month to month. A text ends it.
Built together the site and the ads account are $5,000. Bought apart they are $5,500, because the tracking and the landing pages get built once.

Side by side.

What each option includes
What you get	Site	Site with Tools	Lead System
Price	$1,500	$4,000	$5,000, then $1,000 a month
Town pages	20	40	40
Quote wizard, lead emails, attribution, dashboard	Yes	Yes	Yes
Quote tool for your trade	Not included	Yes	Yes
Map listings on Google, Apple, and Bing	Not included	Yes	Yes
Project pages and cost pages	Not included	Yes	Yes
Intake chat	Not included	Yes	Yes
After launch	14 day punch list	60 days of updates	Care, while ads run
Google Ads built and run by hand	Not included	Not included	Yes
Offline conversion import	Not included	Not included	Yes
Weekly report, written by hand	Not included	Not included	Yes
Domain in your name, code handed over when you ask	Yes	Yes	Yes
Monthly fee on the site	None	None	None

How you pay.

The final payment is due at launch, or 30 days after the first draft reaches you, whichever comes first.

You pay by invoice, with a card or a bank transfer. The invoice comes with your written plan.

Step up later. Start with Site. Step up within 90 days of launch and everything you paid counts toward Site with Tools.

In your name.

Your domain is registered in your name. The code is handed over when you ask.

How ownership works

Google Ads on its own.

For a contractor whose site I built. $1,500 to build the account and $1,000 a month to run it. Added within 90 days of a Site with Tools launch, the build is $1,000.

The build	$1,500, paid before work starts
Management, ad spend up to $5,000 a month	$1,000 a month
Management, ad spend from $5,000 to $10,000 a month	$1,500 a month
Ad spend	Paid by you to Google, usually $50 to $110 a day
Care for your site	Included while the ads run
With a new Site with Tools	$5,000 for the site and the account together

See the method

Systems you can add.

Each one is a fixed price, quoted in writing before I start.

Live today

Page packTen more town, service, or cost pages, each written for its subject, so you have a page for more of what homeowners search.: $600
Estimating engineA calculator for your trade, priced from your own unit costs. Added to a Site.: $1,500
Roof measurement engineThe roof is measured from satellite data and priced on your per-square rates. Added to a Site.: $2,500
Map listingsYour Google Business Profile, Apple Maps listing, and Bing listing built or rebuilt and verified.: $600
Email deliverability fixSPF, DKIM, and DMARC set on your domain, so your replies reach the inbox.: $300
The PlanSearch demand by service and town, and who you are up against, in writing.: $750credited to a build started within 30 days

Built to order

None of these runs for a client yet. The first contractor to buy one gets a fixed price and a date.

Listings cleanupYour name, address, phone, and categories made identical across the directories.: $400and directory fees at cost
Systems integrationLeads go straight into Buildertrend, JobTread, JobNimbus, ServiceTitan, or a spreadsheet.: $750one way, $1,500 two way
Lead scoring and routingThe strongest leads reach your phone first by text.: $900and messaging at cost
Call intelligenceTracked numbers, calls recorded with notice, transcribed, and sorted.: $900and $150 a month
Financing calculatorA monthly payment on your large-ticket pages, tied to your lender.: $750
Rebate and incentive engineThe homeowner's project matched to utility and state programs.: $1,500and $100 a month
Recruiting funnelCareers pages and an application flow for crews and subs.: $1,200
Added location or divisionA second office or brand on the same site.: $1,500each

Not yet

AI intake assistant
A chat that answers from your own services, towns, price ranges, and FAQs, and hands a ready conversation to your phone.
It is not for sale yet. It joins the offer after it has run on this site for 30 days with every conversation read.
Client operations app
An iPhone app that shows every lead the moment it lands, how long each has waited, your site walks, and what your marketing produced in signed dollars.
It is in development. It will come with Google Ads management and Care at no added charge.

Care covers small changes. Outside Care, a change is quoted flat before I make it, with a $150 minimum.

Care, $150 a month.

Your site has no monthly fee and stays up with or without this. Care is for the contractor who wants the site kept current.

Uptime monitoring
If the site goes down, I know before you do.
Security and software updates
The site stays patched.
Two project pages
Text me photos of a finished job and the town, and it goes up as its own page.
Seasonal updates
Storm pages, winter hours, and holiday notices go up and come down on time.
Small changes within two business days
A new phone number, a new photo, a line of text.
Every quarter, in writing
Which searches found you, and which towns need a page.

$150 a month. Month to month. A text ends it.
If you stop, nothing is taken down.
Care is included with Google Ads management.

Every cost

Everything you could pay, on one ledger.

Including the costs after launch and the ones paid to someone else.

The build

SiteA page for every service, 20 town pages, the quote wizard, lead emails, attribution, and the dashboard: $1,500once
Site with ToolsThe site, a quote tool for your trade, map listings, 40 town pages, project pages, and cost pages: $4,000once
Lead SystemSite with Tools and the Google Ads account, built together: $5,000once

Every month

The siteHosting, the certificate, and the software that serves your pages: $0no monthly fee
Google Ads managementAd spend up to $5,000 a month. $1,500 a month from $5,000 to $10,000: $1,000a month, a text ends it
CareMonitoring, updates, two project pages, and small changes. Included with Google Ads management: $150a month, a text ends it

Paid to someone else

Your domainRegistered in your name, paid by you to the registrar: About $15a year
Ad spendPaid by you to Google, on your card, in your own account: $50 to $110 a dayset by you

Changes

A change outside CareNew pages, new photos, new wording, quoted flat before I make it: From $150quoted first

Questions.

What does it cost?: A Site is $1,500. A Site with Tools is $4,000. The Lead System is $5,000 to build and $1,000 a month to run. There is no monthly fee on the site.
How long does it take?: The first draft of a Site arrives in 7 business days. A Site with Tools takes 14. The site goes live 7 business days after you approve the draft.
Why is there no monthly plan for the site?: A site is built once, so you pay once. I bill monthly only for work that happens every month, which is Google Ads at $1,000 and Care at $150.
What if I stop paying?: The site has no monthly fee, so there is nothing to stop. If you end Google Ads or Care, the site stays up and the accounts stay yours.
I already have a site. Is this for me?: Send me the address. I will tell you in writing what it is missing, and if the answer is nothing, I will say so.
Do you do SEO?: Yes, and it is built in. Every site has a page for each service and town, structured data, and speed, and Care adds project pages each month.
Can I start with a Site and add the tools later?: Start with Site. Step up within 90 days of launch and everything you paid counts toward Site with Tools.
Can you promise leads or a ranking?: No. I promise the work on your plan, the dates on your plan, and the reports.

Next step

Send your trade and your towns.

A written plan comes back with the price on it.

Get a written plan Text me

Call (206) 468-2416